When something belongs to "it," doesn't "it" need an apostrophe?
Remember:
He and his. She and hers. It and its.
That’s right. There is NO apostrophe when something belongs to HE, SHE or IT.
When does "it" need an apostrophe?
Remember:
It needs an apostrophe only when there is a letter missing.
It's time we learned that.
Where does the apostrophe go when lots of stuff is owned?
Remember:
A lot of stuff is just a lot of stuff.
NO apostrophe is needed by the stuff. Just add an "s".
They are my CDs.
The Ski-doos belong to the resort.
Middle-aged men own millions of Harleys.
What do I do when plurals get possessive?
Remember:
Who owns the thing? An IT or a THEY? Apostrophe early or apostrophe delay.
The film company’s script. IT
The two screenwriters’ script. THEY
The script’s typos. IT
The two screenwriters’ script has typos. THEY
Remember there is ONE exception:
Sometimes an IT sounds like a THEY. As in, Walt Disney Productions.
You could just add apostrophe "s," but it sounds awful.
Instead, an apostrophe will stand in for a missing letter.
Walt Disney Productions’ script.
The Butlers’ swimming pool.
